Cookie Policy
Last updated October 6, 2026
1. What this policy covers
This policy covers the cookies set by our own website (matris.ai) and by our dashboard and admin. It does not cover the stores, booking sites and websites our customers run on MatrisAI: each of those is run by its own business, which decides what it measures and asks its visitors for consent itself.
A cookie is a small file a website asks your browser to keep. We use as few as we can, and none of the optional ones is set until you choose.
2. Cookies we always use
These make the site and your account work. They do not need your consent and cannot be switched off without breaking sign-in or sign-up.
| Cookie | What it is for | How long |
|---|---|---|
platform_consent | Remembers whether you accepted or declined the cookies below, so the banner does not ask again. | 12 months |
__Secure-better-auth.session_token | Keeps you signed in to the dashboard and the admin of your business. | Until you sign out or the session ends |
matris_signup_intent | Carries what you typed into a sign-up box on our website to the registration page, without putting it in a web address. | 2 hours |
matris_vertical_hint | Remembers which kind of business you came to set up, so the account you create starts with it. | 2 hours |
3. Cookies we use only if you accept
When you first visit, a banner asks whether you accept cookies. Accept allows both groups below; Reject allows neither, and is one click, like accepting. Until you choose, none of them is set.
Measuring how the site is used
| Cookie | What it is for | How long |
|---|---|---|
store_cid | A random identifier that tells a returning visitor from a new one. | 2 years |
store_sid | Groups the pages you open into one visit. | 30 minutes, renewed while you browse |
matris_attr | How you first arrived (the campaign tags in the link, the first page, the referring site), so that if you sign up we can tell which campaign brought you. Advertising click identifiers are added only if you accepted marketing cookies. | 90 days |
_ga, _ga_* | Google Analytics, where we have it switched on: counts visits and how the site is used. | Set by Google, under its own policy |
Measuring our advertising
We use these only to see which of our own campaigns bring people to MatrisAI. We do not sell your data or build audiences from it.
| Cookie | What it is for | How long |
|---|---|---|
_fbp, _fbc | Meta Pixel, where switched on: tells Meta which of our ads led to a visit or a sign-up. | Set by Meta, under its own policy |
_ttp | TikTok Pixel, where switched on: the same for TikTok ads. | Set by TikTok, under its own policy |
OpenAI ads measurement | Where switched on: the same for ads shown by OpenAI. | Set by OpenAI, under its own policy |
Which advertising and analytics providers are switched on can change; the ones listed are every provider our site can load. Their cookies are set by them, under their own policies.
4. Changing your choice
Use the Cookie settings link at the bottom of any page to see the banner again and choose differently. You can also delete cookies in your browser's settings; the banner then asks again on your next visit.
None of the optional cookies runs on a white-label domain, where an agency serves our panels under its own brand.
5. More about your data
Our Privacy Policy explains everything else we do with personal data and your rights over it. Questions: support@matris.ai.